HeiQ and MAS Holdings, a global apparel and textile manufacturing conglomerate based in Sri Lanka, entered a strategic partnership for MAS to acquire a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group set to produce HeiQ AeoniQ™, a climate-positive cellulosic yarn. 

With this investment, MAS Holdings became the first manufacturer to partner with HeiQ AeoniQ™ in their mission to offer a sustainable alternative to polyester and nylon.  

This move aligns with MAS Holdings’ “MAS Plan for Change,” aiming to achieve 50% of its revenue from sustainable products by 2025 through innovation, sustainable sourcing, and circularity.