HeiQ AeoniQ™ is proud to take a major step toward eliminating plastic from the footwear industry with the launch of BOSS THE CHANGE Sneakers.  
Crafted with 85% HeiQ AeoniQ™—our revolutionary cellulosic filament yarn designed to replace oil-based filaments—these sustainable sneakers redefine comfort, style, and durability.  

HeiQ CEO Carlo Centonze, one of the first to test the sneakers, highlights their significance: “This expansion of HeiQ AeoniQ™ into new applications showcases its incredible versatility.  

Our partner and early investor, HUGO BOSS, is driving change with these stylish limited-edition sneakers. It’s a big step forward and a unique opportunity to change the footwear market away from polyester.” The launch represents a groundbreaking move for HeiQ AeoniQ™ and a bold stride towards a more sustainable future in fashion.